The Cycle of Fashion

The Fashion cycle is how fashion trends get introduced. How long it lasts varies.

Introduction

A new style has entered the fashion world. This is a very critical moment. This new style is either introduced during fashion week, by a influencer or by a famous person and either by manufacture's with strategies for it to be the next best thing. The new style is only available in small quantities and at a very high price.

Rise

After holding once breath. Its now clear that this new style is accepted. It will be labelled as "trendy". We begin to see Fashion influencers, stylist and famous people will begin to wear it. After seeing that these fashionista have accepted this new style. Consumers demand will be increase. This new style will be more accessible as many retails will get it so that you are able to get them.

Peak

What was once a new and fresh thing is now worn everywhere. Lots of people have this new style. There will be multiple variations of the new style available at lower prices.

Decline

The hype will be decreasing. This new style will become oversaturated. People will get turned off and sick of the new trend. What was once fresh is now stale and old news.

Rejection

Once the new style has taken in all its sunshine. Unfortunately all good things must come to an end. It will be classified as old school. But that dose not mean it will not make a return.